Is Solar a Good Investment?

April 3, 2024

Solar is clearly a great way to help offset your carbon footprint, but for most people that isn't reason enough to go green. The critical question on many people's minds is "Is solar a good investment?"

Unlike traditional investments such as the stock market, solar energy offers a unique value proposition by directly reducing or even eliminating electricity bills, providing a tangible return on investment (ROI) through savings.

Let's dive into why solar energy is considered a good investment and how, under the right conditions, it can outshine traditional financial instruments like stocks.

1. Immediate and Long-Term Savings on Electricity Bills

The most direct financial benefit of investing in solar panels is the substantial reduction in monthly electricity bills. From the moment a solar system becomes operational, it starts generating free electricity for your home or business. Over time, these savings can accumulate to cover the initial cost of the solar panel system, after which you essentially receive free electricity for the lifespan of the system, often 25 years or more. This immediate impact on your utility bills makes solar power not just an investment in the environment, but a strategic financial decision that pays off incrementally.

2. Protection Against Rising Energy Costs

Energy prices are notoriously volatile, fluctuating based on market demand, geopolitical tensions, and other factors. By investing in solar energy, homeowners lock in their electricity rates, protecting themselves against unpredictable increases in utility prices. This fixed cost approach provides a hedge against future energy cost inflation, offering long-term financial predictability and security that is hard to find in other investment vehicles.

3. Increased Property Value

Homes equipped with solar energy systems often command higher prices on the real estate market. Buyers are willing to pay a premium for properties with solar installations due to the promise of lower utility bills and a smaller carbon footprint. This increase in property value can significantly offset, if not exceed, the initial investment in solar technology, making it a financially attractive feature for homeowners considering future resale.

4. Tax Incentives and Rebates

Governments around the world offer various tax incentives, rebates, and credits to encourage the adoption of solar energy. These financial incentives can dramatically reduce the upfront cost of solar installations, thereby shortening the payback period and enhancing the overall ROI. In certain jurisdictions, the combination of federal, state, and local incentives can cover a significant portion of the total solar system cost.

5. Competitive Returns Compared to the Stock Market

While the stock market has traditionally been a go-to for investors seeking growth, it comes with inherent risks and volatility. Solar investments, on the other hand, offer predictable returns based on the amount of electricity generated and the prevailing electricity rates. If the cost per watt of your solar installation is low enough (like with DIY Solar!), the effective rate of return from the savings on your electricity bill will likely exceed average stock market returns. Moreover, these returns are less susceptible to economic downturns, providing a stable income stream through savings.

6. Environmental Impact

Beyond the financial benefits, investing in solar energy contributes to a reduction in greenhouse gas emissions and dependency on fossil fuels, aligning financial goals with environmental responsibility. This dual benefit supports not only personal financial health but also the planet's ecological balance.


Solar energy stands out as a compelling investment opportunity, offering both immediate and long-term financial benefits along with environmental advantages. By reducing utility bills, offering protection against energy price volatility, increasing property value, and leveraging tax incentives, solar installations can provide a ROI that competes with, and sometimes exceeds, traditional investment options like the stock market.

As technology advances and installation costs continue to decrease, solar energy becomes an increasingly attractive investment, promising a future where financial savvy and environmental stewardship go hand in hand.

Fill out the form!

We will text you soon.

FREE Lion Prowler Power Bank

$49 Value
Lion Energy Prowler Power Bank
When you pay your deposit within 5 days of receiving your quote.  (Learn more)

FREE Lion Summit Power Generator

$499 Value
When you pay in full within 30 days of making your deposit.  (Learn more)
Still have questions?
Spending 60 seconds to fill out the quoting form will answer many of your questions. But feel free to contact us in any case!